Honeycomb Mini Metal License Plates

VO: Wait'll you see what's coming from Honeycomb! 1984 Mini Metal License Plates. Free, when you buy specially marked boxes of Honeycomb Cereal.
GIRL: Awesome!
VO: Fifty plates in all. And if your plate says Lucky . . . .
BOY: Wow!
VO: You win a new BMX Bike, and 500 kids will win. For a free plate, Write Post Honeycomb License PLates, P.O. Box 540 Lowell, Indiana 46356.
BOY: Go for it!